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Verde Valley Cyclists Coalition "VVCC" P.O. Box 20332, Sedona, AZ 86341-0332
VVCC is a 501(c)3 non-profit organization. 


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  • 30 Jul 2019 2:34 PM | Kevin Adams (Administrator)

    Sedona Beer Company opened its brick and motor establishment at 465 Jordan Road in Uptown in August 2018 with owners Kali and Mac behind the bar pouring beer. 

    Since opening its doors last August, Sedona Beer Co. has focused on bringing Sedona handcrafted beer and food using locally sourced barley, and sustainable practices. The first year of operations has been marked by many successful milestones 25 varieties of beer, been certified as a silver level sustainable business, and committed to utilizing Sinagua Malt as all of its base barley.

    On the extended weekend of their first anniversary starting this Thursday August 1st and running through Monday August 5th, Sedona Beer Co will be raising money for local groups they know are doing important work. One being the Sedona Red Rock Trail Fund.  If the Sedona Beer Company reaches its fundraising goal of $500 over the weekend, bartender Kenny will also be shaving his face as an incentive.

    On Saturday evening August 3rd, Sedona Beer Company will host its big birthday party with live music and special beers.

    Head out to the Sedona Beer Company this weekend and support local trails!

  • 22 Jul 2019 12:01 PM | Kevin Adams (Administrator)

    We recently caught up with Marlene at Firecreek Coffer in the VOC.

    Can you please tell us a little about your background?

    I lived in California most of my life. I went to San Jose State University and graduated with a BS in Business, Accounting concentration. Passed the CPA exam in 1987 and worked for various accounting firms and high tech companies. My last job was working for Google in their tax department where I headed up their sales, use and property tax department.

    I love mountain biking and have been doing that for 6 years. Prior to that, I danced salsa with a top dance company in San Francisco. I also enjoy surfing, hiking, scuba diving, snowboarding, skiing and doing my artwork.

    I am passionate about the environment and our wildlife here. Getting involved in our community (VOC) is important to me.

    What brought you to the Verde Valley?

    Retirement! And an escape from the crowds of California. My parents live in Tucson and I wanted to be closer to them. Tucson is too hot in the summer but Sedona provides cooler temperatures and of course, world class mountain biking. I made a visit to Sedona in the spring of 2017 and immediately fell in love with the red rocks. I was hooked!

    How many bikes do you own and what brand/model are they?

    I currently own 2 mountain bikes, both are the Santa Cruz brand, Superlight and Bronson. I purchased the Bronson at the Santa Cruz factory store when I lived in California. I felt like a kid in a candy shop ...so many awesome bikes!

    Where’s your favorite place(s) to ride?

    Besides Sedona, I do miss the coast of California and the Wilder Ranch trails. Riding along the coastline cliffs is amazing. I also miss the redwoods especially the El Corte Madera trails. Great trails, lots of shade for the summer and some soul crushing climbs!

    Where’s the strangest place you have ridden?

    In a gravel pit at the Baylands in California. The pit had soft dirt and was a great place to learn mountain biking skills.

    What are your VVCC Director roles?

    I currently chair the Nomination and Marketing/Fundraising committees.

    If you had a magic wand, what would you change about the riding scene in Sedona?

    I would like to see more beginner trails that would be suitable for people who are just learning how to mountain bike.

    What’s going to be happening with this year’s VVCC Board Director elections?

    Elections are conducted in accordance with our bylaws and club rules by the nomination committee of which I currently chair. We have 4 candidates up for re-election for this year’s Board elections. There are no open Board positions this year.

    All 4 incumbents are believed to be the best for the organization. Leadership ability, good judgment, commitment to organization, ability to work with others and board experience are important qualities that each incumbent has demonstrated.

  • 19 Jul 2019 6:08 AM | Irwin Sheer

    The city of Sedona is looking for input from cyclist in order to develop a master plan regarding the implementation of future multi-use urban trails. I have been serving on a citizen based advisory group for several months and we have gotten to the point in the process were we would like to get input from the public. I have been specifically asked reach out to members of the VVCC. Please see the press release at:


    and note that the map will only be open for input until the 10th of August.

    -> Irwin

  • 10 Jul 2019 7:35 AM | Kevin Adams (Administrator)

    Most recent $24,473.76 grant represents VVCC fundraising efforts through donations, events and grants. Funds will be used exclusive for Western Gateway construction this fall and winter.

    "In total, the VVCC exceeded its $75,000 Western Gateway fundraising goal" stated VVCC President Marty Glinsky. "This most recent grant, along with previous Western Gateway grants to the SRRTF totaling $49,633.33 and the direct purchase of Western Gateway signage material delivered to the RRRD ($3,589.10), means the VVCC has raised $77,696.19 for the Western Gateway" Glinsky added.

    The Western Gateway is a 27+ mile multi-use trail system on National Forest land in West Sedona near the defunct Cultural Center. The Western Gateway is entirely community funded. "The VVCC's fundraising efforts have been amazing" stated Kevin Adams, SRRTF President. "The VVCC is our largest single Western Gateway Fundraising source" added Adams.

    A huge thank you to all VVCC members, supporters and sponsors who made this success possible!

  • 21 Jun 2019 5:00 PM | Kevin Adams (Administrator)

    When my wife forwarded the Nextdoor Verde Valley School Road post with the above headline, I immediately secured a copy of the latest Red Rock News to get the details. Turns out the Nextdoor headline was not indicative of the article's news, but the news is important to every Verde Valley outdoor enthusiast.

    The Forest Service is proposing new rules with NEPA that when finalized should be a welcome addition to anyone who has had to deal with the Forest Service bureaucracy. Combined with the upcoming personnel changes at the Red Rock Ranger District, the way the VVCC works with the Forest Service will change.

    "We highly recommend that anyone who loves the National Forest become familiar with the new rules" VVCC President Marty Glinsky stated.

    As one commenter on Regulations.gov stated: "this is way overdue. The FS has had opportunity in the past make positive changes in implementing management of the National Forest system and has refused to move forward with this due to internal opposition and refusal to change. Mostly at the top leadership level...Move forward immediately to process this change. You have direction and orders from the top of Agriculture. No more constant planning, you have the plans, now move forward and get it done. thank you."

    A FAQ of the proposed new rules can be found by clicking here.

    You can comment and review comments on the proposed new rules by clicking here.

    The Red Rock News Article is posted below.

  • 18 Jun 2019 4:13 PM | Kevin Adams (Administrator)

    We recently caught up with Denis Mahoney at the Verde Valley Bicycle Company after their Saturday morning ride...

    What attracted you to the Verde Valley?

    Mountain biking, mountain biking, mountain biking and hiking!

    Carol and I were sitting around Seattle in the rain talking about where to retire. We moved to Seattle from Colorado and had always wanted to get back to the southwest. So after a camping trip to the Sedona area and liking it and some friends buying a place in Cottonwood here we are. The bottom line though is probably biking and hiking.

    What's the most unusual job you've held and why?

    I worked for a large cemetery for 17 years and ran their small cemetery for 13 of those years. Most people think that's an unusual job but for me it was a great way to work outside. I did a lot of landscaping which I liked. Sometimes it was hard to get a extra day off. The joke was I could get the day off if nobody died.

    What made you decide to become a newly wed?

    Carol and I had been together for almost 35 years so it wasn’t like we needed anyone to tell us it was ok. But you know how it goes with rules. My health insurance was better than Carol’s so to get her on mine we needed to be married. And with all the mountain biking we’re doing its seemed like a good idea to have good insurance.

    What's your favorite local ride and why?

    My favorite local ride would have to be Dead Horse Ranch State Park. One reason is because it's close enough I can ride from my house. But all in all it's got some really good trails. A little of everything, single track, rocky tech, ledgy drop-offs. Riding there as much as we do has really helped me improve.

    What don't you want others to know about you?

    Ah a trick question. Of course if its something I don’t want others to know I’m not telling!

    But one thing would be how much work it took to photoshop and crop the picture Kevin took of me right after we finished a ride.

    Original photo of Denis after our ride...

    Photoshopped and cropped photo of Denis.

  • 11 Jun 2019 2:38 PM | Kevin Adams (Administrator)

    Just received word that the Arizona Community Foundation - Sedona selected the Red Rock Bike Patrol for a grant in the amount of $4,000. The grant will be used, among other things, for conducting a skills clinic for all patrollers this fall. The clinic will be conducted by the Sedona Mountain Bike Academy.

  • 10 Jun 2019 6:33 PM | Kevin Adams (Administrator)

    The Verde Valley Bikes for Kids Program was notified today that it was one of only five programs selected as shining examples of the transformative work being done for the communities of Yavapai County by the Arizona Community Foundation (ACF). Included with this notification was the announcement that the Verde Valley Bikes for Kids Program was selected for an ACF Yavapai County grant in the amount of $6,000.

    Grant funds will be used to award new mountain bikes, helmets and locks in spring 2020 to Verde Valley public school students in grades three through six. The mountain bikes come with lifetime free maintenance performed by the Verde Valley Bicycle Company.

    The Verde Valley Bikes for Kids Program will be formally recognized as a Shining Star at the Joy of Giving Luncheon at the Prescott Resort.

  • 21 May 2019 5:25 PM | Kevin Adams (Administrator)

     A Letter from VVCC President Marty Glinsky

    Dear VVCC Members and Friendsl

    As you should know by now, the VVCC celebrated its 15th anniversary this past fiscal year. Instead of reviewing all the history, which can be found on the news pages of our website (authored by our webmaster, treasurer and historian, Kevin Adams), I’ve shined-up my crystal ball and want to share with you my vision of the future…the next 15 years. 

    Youth Program Front - the Next 15 Years

    Our involvement with student programs, serving all Verde Valley Elementary, Middle and High Schools continues, as the program grows significantly from its beginnings. We have expanded the program to encompass both middle schools and high schools. We have also helped expand the local National Interscholastic Cycling Program (NICA) by supplying additional coaches, support funds and bicycles. We envision having over 200 students supported each year by our program.

    Bike Safety and Facilities Front - the Next 15 Years

    The Road Bike Advocacy Committee and Doug Copp helped both Cottonwood and Sedona achieve “Gold” status from the League of American Cyclists, two of approximately 35 communities across the country earning this status. The road bikers coordinate over 350 rides for locals and visitors each year.

    Red Rock Mountain Bike Patrol Front - the Next 15 Years

    The RRMTB Patrol, with 75 members, will volunteer over 8,000 hours of patrol, which includes trail-work days, school coaching and other volunteer work.   

    Advocacy Front - the Next 15 Years

    MTB…entire Verde Valley concentration vs Sedona centric.

    E-bikes…they’re here to stay and legal on trails.

    Staff and Fundraising Front - the Next 15 Years

    Paid staff includes: Executive Director, Fundraising Grant Coordinator, Youth Program Coach Recruitment/Training Coordinator, Office Manager (Sedona Trail Maintenance Endowment support for the SRRTF).

    Events Front - the Next 15 Years

    We're continuing to offer at least three free member events per year.

    Finally, if you think back a few years ago when the VVCC had 65 members and a $2,000 or so annual budget and predicted that in just under 3 years, it would have 1) a youth program that has distributed over 100 new mountain bikes to 7 Verde Valley Elementary Schools and select students who earned them; 2) a 35+ member bike patrol as roaming mountain bike ambassadors on the trails; convinced ADOT to take over sweeping responsibilities for SR179; raised over $70,000 for building the Western Gateway; a $200,000+ annual budget and over 280 members, most would question that prognosticator's sanity.

    Yet, that's exactly what happened because VVCC members invested their time, talent and treasure "to improve the bicycling environment and quality of life in the Verde Valley." Where we will be 15 years from now depends on the next generation of VVCC members who dare to dream big and possess the capacity to execute to those dreams.

    What an exciting opportunity! I can't wait.

    THANKS to everyone for being part of this effort.

  • 14 May 2019 7:44 AM | Kevin Adams (Administrator)

    Witten Armstrong receives his new Trek Marlin 5 MTB, helmet and lock from Oak Creek Elementary School Principal Nayadin Persaud

    35 Verde Valley elementary school students will be riding new bikes thanks to the Verde Valley Bikes for Kids Program of the VVCC. These third through sixth grade students were chosen by their schools and awarded Trek Wahoo hybrid bikes, Trek Roscoes and Marlin 5 mountain bikes for exceeding school standards for grades, attendance, conduct and citizenship at the following Verde Valley elementary schools:

    Beaver Creek Elementary

    Lucas Wheeler

    Lanndon I'llerbrun

    Caiden Shaidel

    Cathrine Worden

    Alyssa Wheeler

    Camp Verde Elementary

    Teddy Meyers

    Levi Myers

    Danny Dale

    Michelle Dale

    Cottonwood Community School

    Johnathan Libby 

    Juliet Hernandez Lugo

    Lizyei Hernandez Lugo

    Clair Valentine

    Jose Soto

    Dr. Daniel Bright Elementary (Cottonwood)

    Joel Eye

    Amaryllis Castillon Lopez

    Ella Martinez

    Lucas Escalara

    Seth Sweesy

    Mountain View Academy (Cottonwood)

    Olivia Crawford

    Nick Babcock

    Janessa DeLong

    Rosa Celeste Diaz

    Quinn Wright

    Oak Creek Elementary School (Cornville)

    Henry Taylor

    Lillian Taylor

    Elizabeth Cowgill

    Laura Cowgill

    Witten Armstrong

    Conner Hunt

    West Sedona Elementary School

    Alejandro Jimenez

    Miguel Villegas

    Analeya Martinez

    Justin Chavez

    In addition to the bike, which each student chose in their favorite color, students were also awarded a new helmet and bike lock. Each bike comes with lifetime free maintenance provided by the Verde Valley Bicycle Company in Cottonwood.

    Generous grants from the Sports Fund of Arizona, the Arizona Community Foundation of Yavapai County and Sedona, Wells Fargo Bank, Trek President John Burke, the Singletrack Futures Foundation and 150+ individual donations made these awards possible. The Verde Valley Bicycle Company provided the bikes to the VVCC at cost, assembled them for free, and provides discount parts and service prices to the VVCC.

    Thank you supporters and congratulations students!

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